Email campaigns

Email remains the most versatile channel for communications that need space: structured confirmations, newsletters, institutional announcements. It costs very little, but to be effective it requires care.

Transactional vs marketing emails

• Transactional. Sent in response to a customer action: booking confirmation, receipt, password reset. High delivery, no promo filters.
• Marketing. Sent on your initiative: newsletters, promotions, events. Require explicit opt-in and an unsubscribe link.

Configuring the sender

Before sending emails, it's essential to configure the sending domain with SPF, DKIM, and DMARC records. yourang.ai guides the configuration: without it, your emails often end up in spam or are rejected by servers. The setup is one-off and takes 10 minutes of work by the IT contact.

Writing emails that work

• Clear subject line. No clickbait, no shouted caps. 'Booking confirmation 12 March - Hotel Mare' works better than 'IMPORTANT!!!'.
• Useful preview. The first words appear as a preview in the inbox. Put concrete information there, not 'dear customer'.
• Responsive layout. Over 60% of emails are read on mobile. yourang.ai provides responsive templates by default.
• Visible unsubscribe link. For marketing it's mandatory. Hiding it in tiny text breaks the law and ruins reputation.

Automated sequences

A sequence is a series of emails scheduled after an event. Example: a 'post-stay sequence' that sends a thank-you email the day after check-out, an invitation to leave a review 3 days later, and a discount offer for the next stay 30 days later. Sequences are configured once and work on their own.