Shop and catalogue
Product and service catalogue
Structuring the catalogue: categories, variants, prices, images.
A well-structured catalogue saves you time and lets the assistant work better. A few basic rules produce a big improvement.
Organising by categories
Group products into categories that make sense for the customer, not for your bookkeeping. 'Face treatments', 'Body treatments', 'Massages' works better than 'Category A1', 'Category A2'. Categories help filtering and improve the AI's understanding.
Variants and options
For products that come in multiple versions (sizes, durations, flavours), use variants instead of duplicating the product. 'Relaxing massage' with variants '30 minutes / 60 minutes / 90 minutes' is cleaner than three separate products. The assistant knows to ask which variant the customer wants.
Useful descriptions
- What it is. A concrete sentence. 'Full-body relaxing massage with warm oil and aromatherapy.' No marketing-speak.
- Who it's for. 'Suited for those with neck tension or who play sports.' Helps the assistant suggest it to the right customer.
- What it includes. Time, environment, towels, products. Reduces follow-up questions.
Prices and tiers
Enter the price including VAT and define any seasonal tiers, quantity discounts, or packages. The system automatically applies the correct price based on the period or the quantity ordered, and the assistant communicates it to the customer.
Images
For visual channels (WhatsApp, email), images boost conversion. Use good-quality photos (at least 800 pixels on the long side), a uniform format, a consistent background. A well-taken photo is worth ten descriptions.
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