Approved templates
How to create and use templates needed to write outside the 24-hour window.
WhatsApp Business enforces strict rules: beyond the 24-hour window from the customer's last message, you can only write using templates approved by Meta. It's an anti-spam protection, but it's also a powerful tool for proactive communications.
When templates are needed
- Reminders for appointments or scheduled bookings
- Order or shipping confirmations
- Marketing campaigns to a contact list
- Alerts about hour or service changes
- Invitations to reviews or surveys
Template categories
- Utility. Confirmations, reminders, transaction updates. Fast approval, low cost.
- Marketing. Promotions, campaigns, news. Requires explicit customer consent. Higher cost.
- Authentication. OTPs and verification codes. More technical use case, less common for hospitality businesses.
Creating a template
Write the text
Use variables in braces for dynamic values: 'Hi {{1}}, your booking on {{2}} is confirmed.'
Add optional elements
Quick reply buttons (e.g. 'Confirm', 'Cancel'), links, images, or attached documents.
Submit for approval
yourang.ai submits the template to Meta for approval. It usually takes from a few minutes to 24 hours.
Use the template
Once approved, the template is available in chat, automations, and campaigns.
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